It is crucial for users of a website to be able to easily see your site and navigate the site without interfering with design with usability. If your website isn't responsive, you could be faced with issues such as hyperlinks that aren't able to be clicked on, difficult-to-read text and images that are spread on the screen, headlines, or paragraphs that cannot be read, scrolling issues, to name a few.
These are the advantages of responsive web design for your company. Let's have a look at them.
Higher Google Rankings (SEO):
A responsive web design can lead to better rankings on the top search engines such as Google. Doesn't it seem like the main reason you're creating a website is to get noticed and gain leads and traffic? It is a must for any business owner. No matter how big or small, companies will always benefit from increased customers and more leads.
Image Source: Google
More Revenue and Sales:
As we mentioned before websites must be designed to increase traffic and leads, which translates to more sales and revenues. With just one responsive website, we've removed the need to develop multiple versions of the site. It is one style sheet, or CSS, which provides a more pleasant user experience. Anyone can now navigate your site easily and be comfortable using it, and also stay longer on any device. A constant user experience results in greater sales.
Excellent User Experience:
If your website is receiving a great amount of traffic and earnings take a look at the growth in revenue and traffic you'll see when you choose to use a responsive website design. Blog posts and pages on your website will see increased organic traffic. Satisfied customers who visit your website will result in more revenue and sales.