Social media has grown exponentially over the last few years. This is largely because of the rise in high-quality user-profiles and the ability to create a personalized experience for each person. With that said, social media advertising can be an effective way to reach your target audience with minimal effort on your part. There are so many companies like Astoria Media Group which provide better information about social media advertising.
The benefits of social media advertising can be large, depending on the brand and the campaign. Here are five key reasons to consider using social media for your business:
1. Increased Reach: Social media allows you to reach a much wider audience than traditional advertising methods. A study by Forbes found that 72% of online consumers have seen a social media ad from a brand they trust, compared to just 44% who have seen an advertisement from a company they don’t trust.
2. Improved Brand Awareness: Social media ads are more likely to be seen than other types of ads because people are more likely to share them with friends. In fact, 92% of people say they would share an interesting or entertaining social media post from a friend in minutes or less, according to BrightLocal.com.
3. More Engaged Customers: According to eMarketer, 34% of Americans use social networking sites every day, and 56% of millennials do so frequently. This means that your customers are already using these platforms and may be more willing to buy from you if you invest in social media marketing campaigns accordingly.
There are many benefits to social media advertising, and it can be an effective way to reach your target audience. Make sure you have a plan in place and consider the factors mentioned here when deciding whether social media is the right tool for your business.
