It is true that advertising on social media is in its early stages… However, there are indications that it is now increasing. It is the Interactive Advertising Bureau (IAB) that has created standards that mainstream companies have adapted around it. Most of the major social media platforms don't just use it, but they have also made swift changes within the past year or so.
Facebook modified its privacy policy (secretly initially) in order to let it use whatever it wants with photos, content, and feeds uploaded by users. They changed it once more when their actions were discovered. Twitter has just declared that it is moving to pay-per-click. There are all sorts of arguments and opinions floating around when people debate whether social media advertising business will succeed.
Predicting the future of Social Media Patterns
Both sides have made convincing arguments. Observing the change in how businesses spend their advertising dollars is the most reliable indication of what's happening. Yes, the amount spent on social media advertisements has increased rapidly over the past few years. In fact, eMarketer has moved all of its earlier predictions of social advertising's future to the year 2010.
It's not hard to realize that advertising on social media can have an enormous impact on local businesses as well. With the help of geo-targeted ads, local businesses can be in the action too ….most particularly on Facebook, however: it's not accessible in all countries, and on Facebook when you are outside of the US it is possible to limit your ads to a particular the country you live in, making this option less feasible, however, this is likely to be changed in the near future.
